Hi everyone,
I'm writing this post to report the ideas we came up with on Monday. Basically, we reflected on an ad that you all might have seen in the tube.
"Excel in bad", besides the childish joke, aims to switch the usual meaning of the 'bed'; from 'the place where you rest and sleep' to a place where you can 'finally' work. In the end all the hours that we spend sleeping are 'wasted', especially considering that we could have spent those hours working, amazing!!
We thought that we might help these guys re-lauching a similar campaign in the library, where we can use either the same ad or a fake official Goldsmiths ad. Something like: the college suggest you to sleep less to achieve better marks (Cain has better slogans, i guess). We are lucky enough to have at least to famous testimonials. One is a funny spanish chap; the other one is an English lady, whose ashes are finally resting (in the sense that she didn't like sleeping) at the Royal Hospital Chelsea.
I'm writing this post to report the ideas we came up with on Monday. Basically, we reflected on an ad that you all might have seen in the tube.
"Excel in bad", besides the childish joke, aims to switch the usual meaning of the 'bed'; from 'the place where you rest and sleep' to a place where you can 'finally' work. In the end all the hours that we spend sleeping are 'wasted', especially considering that we could have spent those hours working, amazing!!
We thought that we might help these guys re-lauching a similar campaign in the library, where we can use either the same ad or a fake official Goldsmiths ad. Something like: the college suggest you to sleep less to achieve better marks (Cain has better slogans, i guess). We are lucky enough to have at least to famous testimonials. One is a funny spanish chap; the other one is an English lady, whose ashes are finally resting (in the sense that she didn't like sleeping) at the Royal Hospital Chelsea.
Antonio Horta-Osorio
Antonio Horta-Osorio is the CEO of Lyods and you can find his story here:
http://www.telegraph.co.uk/finance/newsbysector/banksandfinance/8959682/Lloyds-chief-Antonio-Horta-Osorios-torture-caused-by-sleep-deprivation.html
http://www.telegraph.co.uk/finance/newsbysector/banksandfinance/8959785/Antonio-Horta-Osorio-the-bank-chief-who-just-could-not-switch-off.html
http://en.wikipedia.org/wiki/António_Horta_Osório_(banker)
Recently, his bonuses were amid the highest of the entire bank system.
So, we are meeting on Wednesday and we might have some 'division of labour' to talk about this intervention.
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